Leicestershire Cares has once again demonstrated the power of collaboration and generosity through its Bags of Hope campaign, making a significant impact on communities across the region in 2024. This year, a remarkable 1,087 bags were delivered to 37 communities, with the support of 29 local businesses, showcasing the strength of unity and compassion.
Supporting Those in Need
The Bags of Hope campaign is designed to bring relief and encouragement to individuals and families facing hardship. Each bag contains essential items, including food, toiletries, warm clothing, and small gifts, ensuring that those struggling with financial difficulties, loneliness, or personal challenges receive much-needed support.
Recipients have included homeless individuals, refugees, low-income families, and elderly residents, many of whom have expressed heartfelt gratitude for the kindness shown to them.
Business and Community Collaboration
A key factor in the campaign's success is the strong partnership between Leicestershire Cares and 29 local businesses that contributed time, resources, and donations. Employees from various industries actively participated in packing and delivering the bags, emphasising the importance of corporate social responsibility and local engagement.
By working alongside charities, community centres, and local organisations, the campaign ensured that every bag reached those who needed it most. This collaboration not only provided immediate aid but also strengthened community bonds, fostering a spirit of togetherness.
Voices of Gratitude
Many beneficiaries of the Bags of Hope campaign have shared their appreciation:
A homeless shelter representative: "The items provided in these bags go a long way in helping our residents feel valued and supported."
A local business volunteer: "It was a humbling experience to be part of something so meaningful. Seeing the smiles on people’s faces reminded us why community matters."
A Lasting Impact
Beyond providing physical support, the Bags of Hope campaign has reinforced the importance of kindness, empathy, and community spirit. By uniting businesses, charities, and volunteers, Leicestershire Cares has once again proven that small acts of generosity can create a ripple effect of positivity.
As the organisation looks ahead, the success of this year's initiative serves as a powerful reminder that when communities come together, they can make a real difference. With continued support, Leicestershire Cares hopes to expand the campaign even further, ensuring that hope and kindness reach even more people in need.
‘’It was great to see businesses and communities come together to really collaborate with each other to get the impact we needed for the people we were trying to reach. I cannot thank everyone enough for their involvement to support and help others.’’
Neetu Squire Head of Community Development – Leicestershire Cares

"This bag meant the world to me and my children. Knowing that people care gives us hope and strength."
A single mother in Leicester:
For more information on how to get involved, visit the Leicestershire Cares' website or follow us on social media.